Excellence in promotion, logistics and performance in the pharmaceutical retail sector


Before anything else, commercial performance starts out with the purposive recruitment of the right staff who are given quality training and are provided with all the appropriate information in-house and by the partner-company.

This is pursued by strategic mapping and sectoring, and putting in place a methodology that is specifically geared to the therapeutic area that is being targeted, with a view to optimising time expenditures and the number of visits.

In turn, this is followed by an analysis of the activity and results reports for the markets targeted and by the reading and interpretation of dashboards combining various sources of information.

As needed, this may be rounded out with strategic recommendations for the future to further drive up your sales and market share.